At a Glance


See how Guiding Stars compares these two cereals' nutrition facts
Did You Know?

49% of consumers who are aware of Guiding Stars, use it at least "fairly often"

more >>    

Benefits of Guiding Stars

Nutritious choices made easy, fast and fun

In today's busy world, it can be difficult to find the time to make good nutritional choices - especially when you are balancing family time, your budget and an overwhelming amount of food choices and nutritional information. It's no wonder people like you find shopping for healthy food very challenging.

That's why we've made it easy to make nutritious food choices with Guiding Stars. Our rating system helps you find good (icon with one Guiding Star), better (icon with two Guiding Stars) and best (icon with three Guiding Stars) foods fast. Guiding Stars is available in more than 1,300 stores from Maine to Florida, and we're still growing.

The benefits of Guiding Stars:

  • It's easy - Our ranking process lets you can see at-a-glance how similar products rank for nutritional value
  • It's fun - We've made it so simple that even your kids can use it to pick out more nutritious options
  • It's fast - We've done all the work for you, so you can spend less time studying labels
  • It's good for you - Our ratings help you make better nutrition choices for you and your family
  • It's grounded in science - Our program reflects the most current nutritional guidelines from the FDA and the USDA
  • It's fair - We rate foods with the same formula, regardless of brand, price or manufacturer