At a Glance


See how Guiding Stars compares these two cereals' nutrition facts
Did You Know?

49% of consumers who are aware of Guiding Stars, use it at least "fairly often"

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Foods We Rate

Helping customers make nutritious choices

While shopping at a participating supermarket with the Guiding Stars system you'll find our logo on price tags on the shelf, produce signs, meat, poultry and seafood case signs, and on labels on fresh meat and bakery items throughout the store. In fact, our Guiding Stars program rates all foods that are a significant source of calories*. Learn more about how Guiding Stars works.

If you see a food that doesn't have a Guiding Stars shelf tag, it either:

  • Is a food category that is not rated*
  • Did not meet the nutritional criteria needed for a Guiding Star


Of course, you can still enjoy foods with no stars. Just make them a part of a balanced diet. If you have any questions, visit our FAQs, or call customer service at 1-800-210-9569.