Science tested, aisle-shopper approved
Guiding Stars is a unique program created by a panel of leading scientists that makes it easy to find nutritious foods throughout our supermarkets.
Our exclusive, scientific formula evaluates a food based on its nutritional content. Foods are given points for the presence of vitamins, minerals, dietary fiber and whole grains, and lose points for the presence of trans fats, saturated fats, cholesterol, added sugars, and added sodium. Once a food's points are added up, its score results in a Guiding Star rating of zero (does not meet the nutritional criteria to receive a Guiding Star), one star (good nutritional value), two stars (better nutritional value), or three stars (best nutritional value).
Nutrient density per 100 calories
Ratings are based on a food's nutrient density, which is defined as nutrition per 100 calories. This standard allows for consistent measurement, regardless of package and serving sizes.
Only nutrient information included on the food label and regulated by the FDA and/or the USDA is considered.