At a Glance


See how Guiding Stars compares these two cereals' nutrition facts
Did You Know?

49% of consumers who are aware of Guiding Stars, use it at least "fairly often"

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About Guiding Stars

A comprehensive tool to help you plan, execute and track your shopping experience

We know how hectic your life can be, which makes shopping healthy - and staying healthy - a challenge. To help make your life easier, we created My Guiding Stars, a revolutionary new personal shopping tool developed to enhance your shopping experience from start to finish. Think of it as having your very own personal nutritionist who helps you plan meals, choose foods that are right for you and your family and cheer you on when you win valuable incentives.