The world's first storewide navigation system to help you make more nutritious choices
Making nutritious choices easy, practical and fun
If you are like most people, you'd love to adopt a healthier lifestyle, but you are confused by all the information out there - or you don't have the time, the patience or the budget. That's what makes Guiding Stars so appealing. It's an easy-to-use navigation system designed to help you quickly and easily identify more nutritious food choices throughout the store, and it's designed to fit any budget!
Let the stars guide you to foods with more nutrition
Guiding Stars helps customers
easily identify foods with:
Guiding Stars takes the guesswork out of nutritious shopping by eliminating the need to compare every item in the store, so it saves you time and money. The system identifies the most nutritious foods by rating all edible items* with good (icon with one Guiding Star), better (icon with two Guiding Stars) and best (icon with three Guiding Stars) nutritional value. All you have to do is look for the Guiding Stars icon to see how the foods you usually choose rate. It's that simple. Learn more about How Guiding Stars Works.
*Each food at participating stores is evaluated with the same criteria, regardless of brand, price or manufacturer, and all foods are rated, with the exception of five categories: bottled water, alcoholic beverages, coffee, tea, spices.