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Expert Chef
Meet Guiding Stars Expert Chef Erin Dow. Read her Latest Articles on the Guiding Stars blog.
Nutritious choices made simple
Meet Guiding Stars Expert Chef Erin Dow. Read her Latest Articles on the Guiding Stars blog.
Our Team
Guiding Stars Licensing Company
Betts FitzGerald
Betts FitzGerald
Managing Director, Guiding Stars Licensing Company
Betts’ licensing industry experience can be vouched for by none other than Kermit the Frog! While steeped in 30+ years of entertainment licensing (including 26 with the Muppets), good-for-you food has always been a part of her life (including a mother who in the ‘60s followed leading nutritionist, Adele Davis). Her love of great restaurants may explain why she made her way this year from NYC to Portland, ME to become a part of Guiding Stars.John Eldredge
John Eldredge
Director of Brand and Business Development, Guiding Stars Licensing Company
John’s 30 years of consumer products experience — ranging from General Mills to Earth’s Best organic baby food — have made him a believer in a healthy lifestyle and good-for-you products. He has enjoyed leading the charge in bringing the Guiding Stars program to a growing number of consumers and strategic partners. But call John during lunch and you’re likely to get his voicemail. He enjoys running or Nordic skiing most days at noon.
Jim McBride
Jim McBride
Director of Operations, Guiding Stars Licensing Company
Jim is one of the founding members of the Guiding Stars program. His 24 years of investment analysis, sales budgeting and business information experience at Hannaford Supermarkets were essential in bringing the program to life. Jim designed the nutrition database and leads the data collection efforts to ensure that all product ratings are accurate. As an active outdoor enthusiast, Jim knows the importance of staying healthy with nutritious foods, but credits his family with keeping him young.
Jaica Kinsman
Jaica Kinsman
Web Community Specialist, Guiding Stars Licensing Company
Jaica is responsible for Internet marketing, community engagement and whatever else is cool and happening on the Interwebs. She designed the website and serves as editor for the Guiding Stars Blog. Jaica is also one of the founders of Social Media FTW.
Misty Smalley
Misty Smalley
Client Relations Manager, Guiding Stars Licensing Company
Misty is a dedicated client contact, responsible for day-to-day client program activities and support; she is the primary contact for client interactions through program launch and beyond. She brings extensive experience in human resources and client operations, including people, process, and relationship management. Her responsibilities are to work with Guiding Stars Licensing clients consistently throughout the sales and implementation phases, as well as the ongoing execution.
About the Company
In 2008, the Guiding Stars Licensing Company was formed to create opportunities for supermarkets, manufacturers, restaurants, food service providers, hospitals and health plans, and other organizations to make nutritious shopping simple. Guiding Stars Licensing Company is based in Scarborough, Maine.
Betts FitzGerald
Managing Director, Guiding Stars Licensing Company
Betts’ licensing industry experience can be vouched for by none other than Kermit the Frog! While steeped in 30+ years of entertainment licensing (including 26 with the Muppets), good-for-you food has always been a part of her life (including a mother who in the ‘60s followed leading nutritionist, Adele Davis). Her love of great restaurants may explain why she made her way this year from NYC to Portland, ME to become a part of Guiding Stars.
John Eldredge
Director of Brand and Business Development, Guiding Stars Licensing Company
John’s 30 years of consumer products experience — ranging from General Mills to Earth’s Best organic baby food — have made him a believer in a healthy lifestyle and good-for-you products. He has enjoyed leading the charge in bringing the Guiding Stars program to a growing number of consumers and strategic partners. But call John during lunch and you’re likely to get his voicemail. He enjoys running or Nordic skiing most days at noon.
Jim McBride
Director of Operations, Guiding Stars Licensing Company
Jim is one of the founding members of the Guiding Stars program. His 24 years of investment analysis, sales budgeting and business information experience at Hannaford Supermarkets were essential in bringing the program to life. Jim designed the nutrition database and leads the data collection efforts to ensure that all product ratings are accurate. As an active outdoor enthusiast, Jim knows the importance of staying healthy with nutritious foods, but credits his family with keeping him young.
Jaica Kinsman
Web Community Specialist, Guiding Stars Licensing Company
Jaica is responsible for Internet marketing, community engagement and whatever else is cool and happening on the Interwebs. She designed the website and serves as the Editor for the Guiding Stars Blog. Jaica is one of the founders of Social Media FTW.
Misty Smalley
Client Relations Manager, Guiding Stars Licensing Company
Misty is a dedicated client contact, responsible for day-to-day client program activities and support; she is the primary contact for client interactions through program launch and beyond. She brings extensive experience in human resources and client operations, including people, process, and relationship management. Her responsibilities are to work with Guiding Stars Licensing clients consistently throughout the sales and implementation phases, as well as the ongoing execution.